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I’m Shaun, a product-minded design leader helping teams turn complexity into clarity.

With a design foundation and a product mindset, I help SaaS teams deliver fast, meaningful experiences — from zero-to-one launches to scaled platforms across AI, fintech, retail, and health.

I’ve spent my career at the intersection of product and design - helping teams build with purpose, speed, and empathy. No one understands your users better than they do, which is why I ground everything in real-world needs, tested ideas, and scalable systems. Here’s how I can help:

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Scaling Teams & Systems

I build aligned, empowered teams that move fast without losing the plot. My focus is on creating product orgs that are accountable, outcome-led, and built for growth — from rituals to systems to hiring.

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Product Strategy, Rooted in Insight

I help teams turn messy, real-world insight into meaningful product direction. Strategy isn’t just decks — it’s understanding the problem space, identifying opportunities, and connecting them to customer and business value.

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Empathy Meets Evidence

Good instincts come from listening well — to people and data. I balance qualitative insights with behavioural data and experimentation to make better bets, faster — and avoid building the wrong thing beautifully.

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Lean Discovery & Learning Loops

I get teams talking to the right users early, and often — then build just enough to learn and scale. Discovery, feedback loops, and lean validation help move from uncertainty to clarity without wasting time or trust.

I've worked with some of the worlds most recognised brands and tech companies.

Redbubble
Openpay
News Corp
Zendesk
Dribbble
Philips
Pepsico Aust.
Canon
Bosch
Rockport
Cogent
Adidas
The Athlete's Foot
Parmalat

My Work

I’ve worked on and led a plethora of products and projects. Some tactical. Some strategic. Though, all Lean-Agile, measured and incremental. Learn about how I've had impact with my recent work below.

Co-created User & OKR Driven Product Strategy

Company - Openpay
Leadership
Strategy

To help forecast value and impact for the next two quarters, I brought together teams from Australia, UK and Ukraine to uncover the breadth of user and business value available through user research. I used this to drive measurable goals across Product, Sales, Customer Service and Marketing.

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Crafting a Search UX Vision for the Future

Company - Redbubble
Design
Strategy

Redbubble had no shortage of discovered opportunities in the search area. To provide a beacon for the future, I used validated user research and quantitative data to formulate a UX vision. This vision acted to unify the team and paved the way for many of the features you see today on Redbubble’s search.

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Improving How Openpay Works Together

Company - Openpay
Leadership
Team Building

Through C-level engagement, empowering change agents and advocates, I evolved Openpay's operating model to be distributed, autonomous, Agile and product centric. I defined what design meant, then built and distributed the first design team within the new team structure.

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Empowering Better Product Decisions

Company - Redbubble
Design

Redbubbles product suite was growing rapidly which was making user decisions more challenging. Through analysing historical research, design sprinting

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Making Onboarding Easier

Company - Openpay
Design

Openpay’s Onboarding was overwhelming, adding unnecessary friction and stopping users from getting started. Through a redesign using elements of gamification and a more focused flow and softer language, I was able to make it easier to onboard, increasing new customer success significantly.

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Future Proofing Search Filtering

Company - Redbubble
Design
Interaction

Redbubbles product filters differ vastly across its product suite. Users told us they wanted more control as they were on the hunt for “their thing”. Through iterative discovery and collaboration with our users, I was able to design a model that worked across all devices and scale with product and filter growth.

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Word On The Street

To build quality products, you need healthy and safe teams. Without them, the users lose out and it's not fun to solve complex user problems. That’s why I pride myself on building healthy teams and relationships. Here is what some people have said about working with me.

"Shaun displays great design leadership: supportive of his team, proficient across the spectrum of product discovery research through to on the tools UX and UI designs, very collaborative, a real champion of agile ways of working."

Stewart Boon: Head of Product at Oculo
Stewart Boon Product Director - Ex Envato

"Shaun has been a massive contributor to the growth of Openpay and the overall ways of working within the Technology Team. He demonstrated tenacity and focus on a cultural delivery approach as the business came to grow in the agile/product design space."

Katrina Burke: Chief Information Officer at Openpay
Katrina BurkeChief Information Officer - Openpay

"Shaun had a massive impact on transforming the Openpay culture to be more product and customer-focused. He is extremely personable and collaborative."

Jacob Christophersen: Software Development Lead at Openpay
Jacob Christophersen Development Lead - Ex Microsoft

"Shaun's a highly conceptual and detail oriented product designer. He's a unique hybrid with many years of experience working with data to rationale and develop holistic customer experiences."

Emy Alegre: UX Lead at Redbubble
Emy Alegre UX Lead - Redbubble

Want to learn more about me and my work? Maybe you have a cool product idea, business or just want to talk design?